The development of online course campaign in social media with higher promotion of ads that in Social media
Promotion of Online course Here’s a structured explanation of the rise of online course promotions on social media and how they’ve evolved into powerful (and sometimes misleading) ad campaigns: π± The Rise of Online Course Campaigns on Social Media With the explosion of e-learning after COVID-19, social media platforms like Instagram, YouTube, and Facebook have become the primary stage for promoting online courses . What started as genuine educational content has now become a competitive, high-budget ad battlefield . 1. π Aggressive Targeted Advertising Online course creators and edtech startups now spend heavily on paid ads to push their programs. Platforms like Meta and Google allow precise targeting — by age, job title, education level — so ads are shown to students, job seekers, and working professionals who are more likely to feel the need to “upgrade skills.” 2. π Use of Influencers & Testimonials Courses often feature Instagram influencers, YouTubers, or acto...